How has user experience (UX) design evolved over the years and what can we expect for the future?
CREATIVE TECHNOLOGIST & CONSULTANT AT ENLINX PARTNERS / CO-FOUNDER & CXO AT PIXOLABO DESIGN STUDIO
“Over the last 20+ years, epochal shifts in user expectations have occurred. First came the design for the Internet, followed by mobile-first design. Then everything became interactive. Each of these changes was both exciting and challenging. Today, we expect great things from artificial intelligence and machine learning. However, one critical aspect will always stay the same. User experience design must focus on user expectations. If your work does not meet the requirements of your target user, you have failed. And the more you rely on technology to define or refine your work without considering the human element, the more likely you will fail to reach your objective.”