by Anastasia Evgrafova
Strategist, trendwatcher, and marketing consultant
Just what do we mean when we say knowledge management? In the simplest terms, knowledge management refers to getting the right information to the right people at the right time.
In our fast-paced, rapidly changing world, we no longer live in what is sometimes referred to as a VUCA environment (volatility, uncertainty, complexity, and ambiguity). Today, information is often brittle, anxious, non-linear, and incomprehensible—BANI for short.
This change is really nothing short of an information crisis. We get too much information from everywhere, all the time, more than we can digest, but correcting this onslaught is no simple matter. The right information is not merely the right content; it’s also the right amount and the right structure, from the right, most convenient media sources.
As never before, leaders are treating knowledge as a strategic asset. The world is rethinking where and how people work — and how technology can best support that work. Organizations are embracing remote and hybrid work. People are working in different time zones, with different lifestyles and different work modes. What all this adds up to is that access to the right information at the right time is more important than ever.
Ultimately, access to information should not be complicated. In fact, it should require the least possible effort.
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