Disrupting the gaming industry

What are the key trends currently shaping, transforming, or disrupting the gaming industry?

Diego M.
Madrid, Spain

“For decades, the gaming industry has been constantly reinventing itself, generating exciting content for both loyal fans and new audiences, and growing in terms of penetration, active users, and revenue. The gaming industry is living a very exciting moment today: COVID-19 generated a great engagement boost that some companies will manage to sustain and monetize; NFT-based games are redefining the concept of digital property; free-to-play and mobile games keep growing strong. In addition, we are seeing store fragmentation on PCs, the new generation of consoles bottlenecked by the global chip shortages, the rise of subscription models, and challenges to online marketing in the face of new privacy requirements.”

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